The Social Media Content Machine | Transformative AI Solutions

🔍 The Challenge

Small business owners and solo creators often struggle with consistent social media posting. It's time-consuming, repetitive, and easy to deprioritize. The goal was to solve this with automation — a way to generate, organize, and schedule a full week of content from a single user input.

🛠️ The Solution

An end-to-end AI automation using ChatGPT, Zapier, Notion, and Buffer. With one form submission, the system creates five platform-ready social media posts, stores them in Notion, and schedules them for publishing through Buffer.

Key Components

Tally.so ChatGPT Zapier Notion Buffer

Tally.so Form — Collects topic, tone, platforms, and preferences
ChatGPT — Generates 5 short, formatted social posts using a custom delimiter
Zapier — Splits and loops through each caption using Formatter + Looping
Notion — Stores each caption with metadata (tone, topic, scheduled date)
Buffer — Automatically schedules each caption on selected platforms

🔁 The Workflow

📝 Step 1: User submits the Tally form with weekly topic, tone, and platform preferences

⚙️ Step 2: ChatGPT generates 5 unique captions in a |||-delimited format

✂️ Step 3: Zapier Formatter splits the captions into individual items

🔄 Step 4: Looping by Zapier processes each caption in turn

🧾 Step 5a: Each post is logged in Notion as a new entry with the scheduled time

📅 Step 5b: Each post is sent to Buffer to be scheduled on Instagram, LinkedIn, X, etc.

🚀 Results & Benefits

What used to take hours of writing and scheduling now takes under 5 minutes.

Key Outcomes

Saves 90% of content planning time
Posts across multiple platforms simultaneously
Maintains a consistent voice and brand tone
Scalable and repeatable for solopreneurs, creators, and small businesses

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🧱 The Social Media Content Machine